This Moschino Collector is in Pursuit of Happy Handbags
Jenna Bitove Naumovich’s nine-to-five consists of discovering fanciful trend items for her shoppers, however throughout her off-hours, the private shopper and stylist for The Room at Hudson’s Bay has steadily acquired a mass of Moschino clothes, sneakers and equipment only for herself. “The designs are so glad,” she explains from her dwelling in Toronto. “I’m inevitably intrigued to see what Moschino is doing subsequent as a result of it’s at all times going to be totally different from what anybody else is doing.”
It goes with out saying that “boring” and “minimal” should not within the Moschino mandate. Since its inception in 1983, the late Franco Moschino’s eponymous model has at all times differentiated itself from the modern pack with its theatrical silhouettes, cheeky slogans and popculture references. It’s now beneath the helm of artistic director Jeremy Scott, and the extent of humour and camp has been dialed up a notch. Suppose retro robotic coats, paper-doll attire and fast-food fandangles. “His creations are pure fantasy and escapism,” says Bitove Naumovich of the designer. “He has a approach of taking an extraordinary topic and making it playful.”
Unsurprisingly, Bitove Naumovich describes her personal model as “whimsical and glad,” and he or she credit her mother with first introducing her to the model. “I keep in mind her dressing me in little Moschino sweaters, attire and jackets, however I didn’t have a robust appreciation for them till I obtained older,” she says. Now a guardian herself, she’s persevering with the Moschino marathon together with her younger son, Rocco, and her canine, Rose: The colorful assortment now features a baby-blue onesie adorned with the quintessential Moschino teddy bear motif and a bright-pink pet T-shirt accessorized with a branded white water bowl.
Having grown up in a male-dominated family (the Moschino collector has three brothers), Bitove Naumovich isn’t fairly positive how she grew to become so “ultra-girlie.” However one factor she has at all times been positive of is her enthusiasm for trend. “My love of favor undoubtedly got here from my mother, although we’ve such totally different tastes — she’s way more bohemian,” she says.
Whereas the Moschino insanity initially had a sluggish begin, the extra Bitove Naumovich was uncovered to the work, the extra she needed to purchase. “There’s a timelessness to Moschino,” she displays. “They create magnificent archival artwork items. It doesn’t matter how outdated the garment is as a result of as quickly as you place it on, you’re transported again to that assortment and that point.”
Regardless of all this, Bitove Naumovich’s Moschino obsession can finally be attributed to the pure pleasure she derives from the designs. Such was the reasoning behind a ball robe buy — “It’s simply so good to stare at it and recognize the wonder” — and lots of others. “As I’ve gotten older, I’ve discovered to not be too fixated on having a sure look,” she says. “Life’s too quick! Attempt one thing new, and if you happen to don’t prefer it, you may at all times take it off. However so long as it brings you happiness, that’s all that basically issues.”
This text first appeared in FASHION’s March situation. Discover out extra right here.
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