Secrets from Celebrity Men’s Groomer Lauren Kaye Cohen
Gone are the times that male celebs would shrink away from just a little males’s grooming similar to some well-placed concealer or hairspray earlier than stepping onto the crimson carpet. “Now my shoppers are available and say, ‘Make me appear to be you probably did for X particular person,’” says LA-based males’s groomer Lauren Kaye Cohen, who has been prepping an limitless listing of A-listers similar to Bradley Cooper, Ryan Reynolds, Leonardo DiCaprio and Rami Malek for high-profile occasions and photoshoots during the last 20 years.
What precisely is inflicting this shift, chances are you’ll be questioning? Magnificence-conscious celebs like Timothée Chalamet, Henry Golding and Harry Types (thanks partially to their make-up artists) have reimagined the boundaries of males’s grooming. And a few consultants (like TikToker Cat Quinn) observe the facility in primping for the “feminine gaze” — that means much less restriction and extra creativity.
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“All of us need to look our greatest for ourselves, however the actuality is, we additionally need to be interesting to whoever we need to discover us engaging. I believe that guys are getting it increasingly that after they put just a little bit extra effort in, it will get observed,” says Cohen.
Learn on for Cohen’s finest methods and the largest males’s grooming traits proper now:
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“Shoppers which can be within the Zoom world have turn out to be extra targeted on wanting their hair, eyes and pores and skin to look actually put collectively as a result of their faces are taking on the entire display screen and that’s all anybody sees,” says Cohen. Years of carrying masks have additionally had an enormous impact, with many experiencing extra pores and skin irritation. Because of this, extra males are sporting facial hair not solely to have the ability to skip every day shaving, but in addition to be extra snug whereas carrying a masks. Nonetheless, the overgrown beard is a factor of the previous. “Now the facial hair look is just a little tighter, shorter and rather more clear,” says Cohen. For easy hair between washes (and even post-gym), a cleaning texturizing spray is man’s new finest good friend.
Golden arches for the win
Cohen says that well-groomed brows are vital to giving your look that sure je ne sais quoi since they body your complete face. Whereas she says over-grooming is a particular no-no, intention to outline your forehead’s normal form and clear up the in-between areas. “Our faces should not symmetrical, so we’re by no means going to have equivalent brows and shouldn’t attempt to,” says Cohen, who explains that the largest lure for males attempting to DIY their brows is standing too near the mirror whereas attempting to make every forehead look precisely the identical (and rapidly getting carried away.) “Stand again after plucking each two or three hairs and be sure to’re clocking their pure form.” A superb high quality set of tweezers which can be simple to deal with are key (Cohen says these are nonetheless the very best.) As a crowning glory, Tom Ford’s Fiber Forehead Gel is essentially the most pure wanting because it’s not shiny and doesn’t dry laborious or flake off. “Wipe off like tip first, so it doesn’t deposit an excessive amount of product and apply sparingly,” says Cohen.
Ditch drained eyes
“Numerous shoppers are actually into eye masks,” says Cohen who’s obsessive about these 111Pores and skin gel masks as a result of they immediately brighten and tighten the pores and skin and zap puffy eyes. Cohen can be a fan of the Foreo UFO 2 masking machine, which is nice tech for guys since they will observe the app on their telephones and get event-ready ends in three minutes. “I all the time use it with the Youth Junkie masks, which is collagen-infused and nice for the entire face,” she says.
Polish is right here to remain
Whereas increasingly males are turning to nail color to precise themselves, Cohen (who painted long-time consumer Steven Tyler’s nails for over a decade!) says placing in just a little further work along with your manicure will go a great distance. “Numerous guys simply throw polish on and not using a base or topcoat, however then it seems like just a little child did it and it undoubtedly received’t final as lengthy,” she says. Whereas moody hues like black and navy are go-tos, the brand new must-haves are off-beat neutrals. Assume this cool gray, sage inexperienced or stylish espresso shade. Because you’re drawing further consideration to your palms, keep in mind to deal with them (and people dry cuticles) with a luxe hand cream. This anti-aging Dr. Barbara Strum components is considered one of Cohen’s favorite pre-red carpet therapies as a result of it doesn’t depart any residue behind and may even be utilized the night time earlier than for excellent outcomes.
A bit of concealer goes a great distance
All you want to preserve your eyes wanting mild and brilliant 24/7 is a tiny dab of well-placed concealer. “I like utilizing your fingers for this as a result of their little bit of warmth helps to meld the product seamlessly into your pores and skin,” says Cohen. Use your ring finger to dab the interior nook of your eye first, then work the product solely barely downward and cease. Avoiding the urge to cowl your entire under-eye space is the trick to preserving the make-up invisible whereas nonetheless getting outcomes, says Cohen. The opposite key? Making use of a great eye cream first, which helps the concealer to go on tremendous clean and resist settling into fantastic strains. For all kinds of shades and a super-light consistency, Cohen turns to this components, which is a standby in her package.
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