Lululemon Brings Fanny Packs and Bucket Hats to the Team Canada Olympic Uniforms

Let’s be clear — these usually are not your grandmother’s Olympic uniforms. They’re Gen Z’s. Because the Olympians-turned-models emerged onto the runway on the Lululemon Crew Canada launch occasion on October 26, it instantly turned obvious that the athleisure model was taking its function as Olympic uniform supplier fairly severely. Gone are the times of graphic tees and knitted mittens; of their wake lays outsized puffers, patterned leggings, cropped hoodies, versatile fanny packs and athletic bucket hats.

In what appears like a bid to cement Canada’s “cool-status” (Drake and The Weeknd can’t shoulder that duty alone!), the affect of streetwear and Gen Z was emphasised utilizing sensible styling selections. As seen within the promotional imagery and in the course of the presentation, winter jackets are stacked atop each other to create cumbersome silhouettes; chilly climate baseball hats are hidden underneath hoods; and even the snow pants are constructed to resemble joggers.

However maybe the place the Lululemon Crew Canada Olympic uniforms really deserve a gold medal is within the color alternative. As a nation with solely two tones on our flag, the mixtures are clearly fairly restricted. Nevertheless, in an sudden twist, the model’s design crew has made the daring resolution for athletes to stroll each the Opening and Closing Ceremonies in absolutely monochromatic ensembles.

To start the occasion, Olympians will sport a mélange of 5 purple hues in muted and shiny varieties. Then to sign the tip of the worldwide competitors, Canadians will probably be wearing head-to-toe white and cream. Connecting each colourways is an summary print impressed by the maple leaf as seen by means of a microscope.

As the primary assortment of the multi-year partnership (which can span 4 Video games ending after Los Angeles 2028), expectations had been understandably sky-high, particularly as Lululemon changed Hudson’s Bay after a 16-year run. However these excited to put on their nationwide delight actually on their sleeve can relaxation straightforward, as the material innovation and easy ease which have turn into synonymous with Lululemon are integral elements to this trendy assortment. Formally accessible for buy at the moment on lululemon.com, under is a sneak peek of what to anticipate.

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Pictures courtesy of Lululemon

Pictures courtesy of Lululemon

Pictures courtesy of Lululemon

Pictures courtesy of Lululemon

Pictures courtesy of Lululemon

Pictures courtesy of Lululemon

Pictures courtesy of Lululemon

Pictures courtesy of Lululemon

Pictures courtesy of Lululemon

Pictures courtesy of Lululemon