How Yum Bug is creating consumer and investor buzz around insect-based protein
![](https://www.uomoelegante.it/wp-content/uploads/2023/12/how-yum-bug-is-creating-consumer-and-investor-buzz-around-insect-based-protein.jpg)
Co-founder of alternative proteins restauranteur Leo Taylor discusses taking ‘bad meat’ off the table, capitalising on brand ‘talkability’ at a debut pop-up, and the importance of finding ‘hardcore fans’