A Look at the Hugo Boss Rebrand + More Fashion News
Hugo Boss undertakes a rebrand
Hugo Boss is ushering in a brand new period. Centered on a extra playful and informal aesthetic whereas nonetheless nodding to the model’s core code of dressing excellence, each of its pillars — Boss and Hugo — have got down to deal with a youthful and extra world demographic. All of the proof is in its new, star-studded Hugo Boss rebrand marketing campaign, which incorporates Joan Smalls, Hailey Bieber, Kendall Jenner, Future, Lee Min-ho, (in all probability the funniest) TikTok star Khaby Lame and athletes Anthony Joshua, Matteo Berrettini and Alica Schmidt.
Canada Goose launches its 2022 Venture Atigi assortment with designer Victoria Kakuktinniq
For those who didn’t already know, Atigi is an Inuktitut phrase that interprets to parka, and the Inuit have been the unique parka makers. To encapsulate even only a fraction of Canada’s North, its girls, communities and wintertime ingenuity, Canada Goose is exploring growth in its Venture Atigi with a 2022 assortment. Tapping Canadian Inuk designer Victoria Kakuktinniq for a surprising three-piece fleet of outerwear kinds, this assortment not solely places one other famend Indigenous designer on a world scale, however provides stunning designs (made attainable by Kakuktinniq’s artistry) a spot to stay.
Joe Recent and Sasha Exeter launch a limited-edition activewear assortment
Former elite athlete Sasha Exeter is making use of a technical lens to activewear. In an ongoing partnership with Joe Recent, Exeter has co-created a group of reasonably priced and classy activewear that can outfit all ages, from toddler boy and child lady items to an array of grownup kinds. With Exeter’s profession as a Canadian-based content material creator, model marketer and entrepreneur in full swing, and her open and really actual show of life as a single mom, this collab certainly comes from a spot of expertise and love.
Athleta companions with Alicia Keys
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Most individuals would agree that 15-time Grammy award profitable musical powerhouse Alicia Keys is simply probably the most healthful human ever, proper? Nicely when you want additional convincing, a purposeful partnership between Keys and Athleta has simply taken off. Collectively, Keys and Athleta will drive consciousness of and entry to girls’s well-being by impression grants, distinctive neighborhood content material and product choices. The primary drop of product choices might be launched on Worldwide Girls’s Day (March 8). Watch this house.
The Hadids entrance the Versace Spring 2022 marketing campaign
This week, Italian vogue home Versace revealed its Spring/Summer time 2022 marketing campaign, for which supermodel sisters Gigi and Bella star in coordinated, colour-popping appears. The picture sequence, shot by Mert & Marcus, encompasses a cameo from Donatella Versace herself, the mastermind maintaining Versace’s deal with familial roots alive.
“Household is at all times on the coronary heart of the whole lot I do, which is why I really like Bella and Gigi a lot. They completely exemplify the energy between sisters, they usually share that message to our Versace sisterhood worldwide,” Donatella Versace mentioned in a press launch. “I would like this marketing campaign to be a heat hug to the worldwide Versace household initially of 2022!”
Kelly Clarkson dons Canadian label Ellie Mae
Recognizing celebrities in Canadian designers is one thing like a sport for us. On a current episode of The Kelly Clarkson Present, beloved singer-songwriter Kelly Clarkson tapped Toronto-based luxurious vogue home Ellie Mae for some ethereal, breezy vibes. The host’s frock of alternative, the Lana Costume, embodies whole western-femme, and is fabricated from sustainable wooden pulp. Now that will get our stamp of approval.
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