True colours: Net zero marketing, communications, and avoiding greenwashing
WATCH: Experts give their views on how to avoid the pitfalls of greenwashing at the Net Zero Festival 2023
In today’s world, companies are under increasing pressure to demonstrate their commitment to sustainability. Marketing and communications play a vital role in shaping a company’s image and reputation, but how can we ensure that messages around sustainability are genuine and not just greenwashing?
At BusinessGreen‘s recent Net Zero Festival 2023, broadcaster Lucy Siegel spoke to several leading voices on marketing, communications and messaging in support of building a net zero future:
- Pamela Stathaki, head of sustainability and social impact for UK and EMA regions at Dentsu
- Jake Dubbins, co-founder and managing director at Media Bounty
- Matt Winning, head of climate research at Oxford Economics and honourary senior research fellow at the UCL Institute for Sustainable Resources
Their conversation can be watched back in full in the video below.
With thanks to Net Zero Festival 2023’s headline sponsors Innovate UK and OVO.
While this year’s event may have drawn to a close, the Net Zero Festival will be back in force again in 2024 – so sign up below to stay in the loop on the plans for next year’s event.
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